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Premium · $8.99 Tourism & Culture 19 pages 1 min read

Sports Tourism – Following the Games Around the World

Following the Games Around the World — A Genuinely Huge Industry, the Mega-Event Arithmetic That Almost Never Works, and the Quiet Segment That Actually Does — Ask someone to picture sports tourism and they will picture the Olympics. That instinct is precisely backwards. The mega-event is the smallest, most expensive and least profitable corner of…

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What This Report Covers

Report Contents

  1. What Sports Tourism Actually Is
  2. The Market — and Its Unreliable Numbers
  3. The Mega-Event Promise
  4. The Oxford Numbers
  5. Why the Impact Studies Are Wrong
  6. What Actually Works
  7. The Participation Boom
  8. Sports Tourism in India
  9. Hosting Well
  10. References & Sources
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