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Free Business & Strategy 11 pages 1 min read

Marketing Fundamentals – Reaching & Winning Customers

Reaching & Winning Customers — Marketing is widely misunderstood as 'advertising' or 'selling'. In truth it is far broader: the discipline of creating, communicating and delivering value to customers — and capturing value in return. As Peter Drucker put it, the aim of marketing is to 'know and understand the customer so well that the…

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