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Premium · $8.99 Tourism & Culture 30 pages 1 min read

Cultural Diplomacy & Soft Power – How Culture Wins Friends

How Culture Wins Friends — Films, Food, Festivals, Heritage and Language as Instruments of Influence, and What the Evidence Really Shows — Armies coerce. Money buys. Culture, if it works at all, does something stranger: it makes other people want what you want. A teenager in São Paulo learning Korean from a drama, a French…

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What This Report Covers

Report Contents

  1. What Cultural Diplomacy Is — and Where “Soft Power” Came From
  2. Measuring the Unmeasurable — The Index Industry and Its Limits
  3. The Institutional Network — Councils, Institutes and Their Troubles
  4. The Korean Wave — The Best-Documented Case in the World
  5. Japan, France and the Business of Cultural Prestige
  6. Food, Film and Language — The Everyday Instruments
  7. Heritage, Mega-Events and the “Washing” Debate
  8. Where Culture Becomes Footfall — Diplomacy Meets Tourism
  9. Does It Actually Work? Evidence, Sceptics, Sharp Power and Restitution
  10. Cultural Diplomacy & Soft Power in India
  11. References & Sources
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